Travelweek’s Agent Survey 2022: Optimism for the journey business operating excessive

Little doubt it helps that journey is lastly taking off once more after so lengthy. And that is giving the journey commerce religion not simply of their business, however of their companies too.

Greater than half (58%) of respondents say ramped-up reserving ranges imply their journey businesses will quickly be financially secure.

Nonetheless solvency worries are nonetheless very high of thoughts for 7% of brokers who mentioned they are not getting many bookings they usually’re unsure their company will make it. And simply over a 3rd (35%) of brokers say shoppers are reserving however they nonetheless have some solvency issues.

Travelweek's Agent Survey 2022: Optimism for the travel industry running high

Marsha Ramage, journey advisor and Aussie Specialist Ambassador for Canada for Blowes & Stewart Journey in Peterborough, ON, says her company is again on monitor with regard to monetary footing.

“However with a potential recession forward, COVID, airport drama, and so forth., we’re nonetheless being cautious,” says Ramage. “We function a number of 737 charters from the Peterborough airport they usually have all been promoting nicely.”

Travelweek’s Agent Survey, performed in June 2022, got here a number of months into journey’s resurgence and simply earlier than the summer season journey season began in earnest.


Requested about present reserving ranges, 39% reported bookings for 2022, and eight% mentioned telephones are ringing off the hook.

And 48% of brokers say they suppose journey will return to pre-pandemic ranges by 2023. A large proportion (38%) predict 2024, and 10% say 2025 and past. A decided 3% say 2022.

Sandra McLeod with RedDoorTravel in LaSalle, ON says: “My expertise has been that every one my shoppers at the moment are reserving this yr, subsequent yr and 2024. Bookings are definitely on the 2019 degree. I’ve a consumer base that spans Canada and the US They’re touring in North America and past: Europe, South America, Arctic, Antarctica, Australia, New Zealand. The one space that almost all are nonetheless staying away from is Asia and clearly Russia.”

McLeod says that with the vast majority of international locations now reopened with no testing required, her shoppers are feeling much less pressured. “The one factor they do not like is the ArriveCan app.”

Even the lengthy delays and congestion on the airports have not been a hurdle for McLeod’s shoppers. “I get extra involved about it than they do,” she says.


It is definitely a extra travel-positive market on the market. Some 86% of respondents say their shoppers are extra receptive to journey advertising and marketing efforts than they have been six months in the past. And 94% say they’re selling worldwide journey merchandise for 2022.

Requested about the very best methods to entity shoppers to journey once more, 53% say versatile rebooking and cancellation insurance policies. Simple entry and testing necessities are available at 24%, low costs and gross sales at 19%, robust well being and security protocols, 3%, and new modern merchandise, 1%.

Flexibility is the secret at Collette. The tour op has had large success with its Journey Safety Plan.

“Three the reason why Collette’s Journey Safety Plan has seen nearly a 100% improve in proportion purchase charges,” says Collette GM Brett Walker. “One: it is the one waiver that provides a change of thoughts for any cause as much as the day earlier than departure. Two: full money refund, no questions requested. Three: similar value for everybody no matter age. That is nearly unbelievable however consider it – it is true! I repeat – one value for all and unbelievable worth. Dare to match!”

Walker provides a bonus level: “4: the coverage has a pre-existing situation exclusion waiver if bought inside seven days of the preliminary deposit. No different coverage has a 7 day pre-existing waiver exclusion waiver. Not one. Solely Collette’s. Our TPP is the actual deal and cannot be beat or copied. In these occasions it is no marvel gross sales are by the roof and brokers have taken discover. Shoppers too.”

Collette was one of many first tour ops amid the pandemic to announce upfront commissions. When requested about upfront fee insurance policies, 46% of brokers surveyed mentioned their gross sales methods and bookings aren’t impacted by once they obtain their fee, and 40% mentioned they all the time guide the product greatest suited to their consumer’s wants – however upfront fee was a giant level in favor of some tour operators. And 14% mentioned upfront commissions helped hold their company afloat throughout the pandemic. These brokers say they all the time sought out and booked with tour operators who went this route.


The place are shoppers going? As journey returns, 50% of brokers say Mexico and the Caribbean would be the best choice, adopted by journey inside Canada (15%) Europe (15%), cruising (10%). Journey to the US, and long-haul journey to Asia, Africa and past rounded out the locations.

June 2022 was a turning level for inbound tourism to the US, as mid-month noticed the lifting of the pre-departure testing requirement for worldwide vacationers.

The dropped requirement was an enormous reduction for anybody promoting US journey to Canadian shoppers. Near half (45%) of respondents mentioned they’ve seen curiosity from their shoppers in US locations, a determine that little question soared as phrase unfold concerning the dropped testing requirement. Requested the place within the US shoppers are focusing their consideration, 38% mentioned the South, 35% mentioned Hawaii and 19% mentioned the West Coast.

As for long-haul locations, Moira Smith, Goway’s VP Africa and Asia, says Goway is seeing robust numbers for a number of high spots. Smith’s division simply had its quarterly evaluation and she or he shared some stats. “It is nice information that we’re all so busy once more,” says Smith. “The Center East is considerably up over the identical interval in 2019. Entrance runners are Dubai and Egypt. Southern Africa, after an excellent November, was hit with cancellations due to Omicron. This June was the primary month that we have seen pre-pandemic reserving ranges to each the South Pacific and Africa.”

Brokers are additionally seeing a lot of curiosity in cruise bookings. Cruising was the primary sector within the journey business impacted by the pandemic, and defying all odds, it has come roaring again, with curiosity in cruise holidays stronger than ever.

Some 43% of brokers say shoppers are asking about cruising once more, with 26% saying they’re focusing their efforts extra on cruising for 2023 and past. Shut to 1 in 5 (17%) say they’re seeing a really excessive degree of curiosity in cruise bookings for now and the long run, whereas 14% say they’re nonetheless involved about additional unfavourable influence on my cruise bookings, as they’ re closely invested in promoting cruise merchandise.


Requested concerning the largest impediments to getting shoppers touring proper now, brokers cite causes starting from perceptions about journey restrictions, to nervousness about airports, airplanes and the like, to lack of information about how comparatively open journey has change into.

Sheila Gallant-Halloran with Lush Life Journey in Ottawa says she’s lucky to have many consumers already touring – or about to. “I’ve a consumer’s household lastly headed to Kenya at the moment for a bucket listing journey that was canceled twice earlier than due to the pandemic; and have had a number of consumer {couples} and households do the Rocky Mountaineer, take Alaska cruises, go to Hawaii and Costa Rica; go to Newfoundland, Vancouver, California, and Florida; heads off to Italy, France, Greece, Portugal, Monaco, and Eire; and take totally different European river cruises and small ship ocean cruises. A number of extra river cruises and an Iceland cruise arising. And even some world cruises.”

Gallant-Halloran provides: “I feel most of my shoppers are conscious they’ll journey now – a minimum of I have been preaching that in my weekly publication all through the pandemic, and have definitely shared with shoppers each time there’s been a lessening of guidelines and rules impacting Canadians’ touring.

For these shoppers nonetheless hesitating, or not but able to journey – “and sure, I’ve entire swaths nonetheless on this camp” – Gallant-Halloran says it is a mixture of things, together with concern, and hesitancy after two years at residence, insurance coverage worries , regularly altering entry, exit, and vaccination guidelines, and naturally airport delays and congestion worldwide.

“There are issues I can not actually assist with although – just like the inordinate delays to get passports, and the lineups they may encounter in every single place. However I’m very upfront with my shoppers about these issues, and whereas I can information them and provides recommendation and proposals, I’ve to let their stress degree information them,” she says.

Travelweek's Agent Survey 2022: Optimism for the travel industry running high

To take a look at Travelweek’s 2022 Agent Survey, click on right here.

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