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Now, generative AI places the power to create and intelligently automate the shopper experience – in addition to inside operations – within the hands of nearly every group. As has been the case for the previous few years, there’s some overlap between these and my different predictions, which focus totally on technology. Simply put, this is because business tendencies at present are largely pushed by expertise. However, as we develop a better understanding of a expertise – synthetic intelligence being the plain instance – we additionally understand what it isn’t. In 2024, this will result in new views on what …